TEC® unveils a refreshed image.
The new look includes an updated logo treatment of the brand name with a new design element, and a new tagline: "Imagine. Achieve." The updates enhance the TEC brand to better reflect its values and identity.
Our updated branding is a reflection of our commitment to those who imagine great spaces and those who build them. The TEC brand empowers people to create more beautiful, functional and personal spaces. We help turn visions into reality.
The logo’s new design element symbolizes multiple levels of interaction that customers experience with the TEC brand. It represents the collaborative approach to partnering with customers, "out of the box" thinking that drives innovation, and products that cohesively work together as systems.
We launched an "Imagine Achieve" contest for contractors to celebrate our refreshed brand. Contractors are encouraged to submit photos and videos and a brief description that show how they envisioned a great space and brought it to reality using TEC products. A panel of industry expert judges decides the winner in September 2013. First-place winner receives $5,000. Contest runs April 29-August 31, 2013.